Managing the Rhythm at Revolt

01 — Project details

At REVOLT, a leading voice in hip-hop culture and entertainment, my focus as a Project Manager was to help elevate the brand’s reach among Gen Z audiences through fresh, relevant, and engaging content.

02 — Creative Strategy

Aside from helping write copy for REVOLT's running shows, I also assisted in project planning for newer seasons of The Baller Alert and the latest show, Off the Record with Elsie.

03 — Introducing GIPHY

Generated over 7M views by spearheading the content strategy for The Baller Alert Show’s dormant GIPHY page, transforming it into a high-traffic engagement tool.

"The Baller Alert" GIPHY Account

I transformed an inactive account into an engagement driver with fresh, on-brand GIF content. By curating and uploading 40 GIFs from just one season, I generated over 7 million views, breathing new life into the show’s digital footprint.

My top-performing GIF alone has reached nearly 9 million views and continues to climb. This project not only showcased my creativity and adaptability on an unfamiliar platform but also highlighted my ability to re-energize a brand’s audience and drive meaningful reach.