01 — Graphic Design with Client's Image
The Spot Barbershop Academy is a premier barber school dedicated to educating and training aspiring master barbers.
Operating in over 20 locations, I focused on graphic design for the Miami location.
02 — Creative Objectives
I focused on creating eye-catching reels and graphics that matched the brand’s identity and kept our audience hooked. By analyzing our social media presence and target market, I tailored each piece to fit our marketing goals.
I used quick cuts, transitions, and overlays to maintain an engaging pace, always aiming to grab attention and boost viewer interaction in today’s fast-scrolling world.
Collaborating with the social media manager, we integrated a mix of infographics and reels to not only show the talent of students but also to understand and reach our demographics.
03 — Results
The Block Party campaign successfully drove local buzz and foot traffic through targeted flyering and engaging social content, resulting in strong turnout and increased brand awareness both in-person and online.
+12.4%
Impressions
+5.6%
Engagement